Friday, November 6, 2009

The fifth week...

The brief...to come up with a TV ad that promotes Cadbury's sponsorship of the U21 Football Championship.
My ad sees Mícheál Ó Muircheartaigh commentating on an U21's match using language that would be more fitting for a teenager.

Toilet rolls, egg cartons and pipe cleaners


I have always loved making things. 'How Do You Do' was one of my favourite programmes when I was younger. It was justification for my hoard of toilet rolls, egg cartons and pipe cleaners. If anyone ever had reason to require sheep, a castle or a bunch of flowers, I was all over it!





Ah the memories...
http://www.youtube.com/watch?v=sso5gHNqg7I

Some bits are crucial...

Brief number four was for Club Orange. Using the 'Some bits are crucial' tag line we had to create some press ads to appear in Hot Press in the lead up to Christmas.












I likes armadillos

This ad is one of my favourites because it's odd. I likes odd!

http://www.youtube.com/watch?v=yo0qjuA42HA

Tuesday, October 20, 2009

Brief Two

In week two the brief was to come up with an outdoor ad for Positive Options to make people aware of other agencies out there who may want to influence a persons choices when faced with a crisis pregnancy.

Tuesday, September 15, 2009

Upstarts Week 3 - To radio or not to radio

The brief was to write radio ads to try to get big brands advertising on radio. Here's my work...


It's Raining, It's Pouring...

Is it rain or is it a choir? Rain or choir? Rain or choir? Rain or choir?

Tuesday, September 1, 2009

Vodafone Passport

Here are lines I did for Vodafone Passport to make people aware that the price of a roaming call is the same as a local call.








































Monday, August 31, 2009

Here's something I made earlier...

To earn a place as an Upstart I had to devise a print campaign for a bookshop to get people excited about reading. Here it is...


I have shown contrasting book titles side by side to illustrate the variety of books that Booksamillion offers. Each book represents a character and are put in scenarios with other books that are unexpected and contradictory. Where else would you get it? - Booksamillion.



























You can experience everything you've ever dreamed of through a book. Reading makes all those adventures that we long for a possibility, without the drawbacks! You can travel to the four corners of the world, experience new things and even find Mr./Mrs. Right all in a days reading.




















Something I don't like...

This is an ad I don't like...

http://www.youtube.com/watch?v=YKsBpzwmgyo

This is why...

"What's happening darling?" - would "What's wrong darling?" not be more appropriate given the setting?
I'm baffled as to why the boy would go to the effort of drawing the problem (even though his drawing skills seem to be pretty advanced) when simply telling his mother would have been a lot easier. And where did he find the pen and paper??? Perplexing.

Sunday, August 30, 2009

These are a few of my favourite things...

Baz Luhrmann - Everybody's Free http://www.youtube.com/watch?v=sTJ7AzBIJoI
Some good advice that never gets old. Great visuals and great words.

Toy Story http://www.youtube.com/watch?v=ZEy2ksKfG9k
An original and clever storyline from Disney Pixar that fuels the imagination.

Bulmers Pear http://www.youtube.com/watch?v=Pvx54YKUbxU&NR=1
Great ad that continuously makes me chuckle.

Garfield Minus Garfield http://garfieldminusgarfield.net/
Garfield without Garfield reveals a facinating take on Mr. Jon Arbuckle .

Pictures for Sad Children http://www.picturesforsadchildren.com/index.php?comicID=1
John Campbell's dark and quirky stories make for interesting reading.

And we're off...


Having spent most of Monday drumming my fingers against the table in anticipation, I was glad (as I'm sure the table was) when it was finally time to make my way to ICAD offices. Eager beaver that I was, I arrived early. I took a deep breath and stepped through the door...ICAD Upstarts 2009 here I come!


Over the course of the evening and a few beers, I met my mentor and my fellow Upstarts and the first brief was distributed - Create your own blog. So, here it is.....